Most of the meat, poultry, dairy and eggs sold in American grocery stores and restaurants come from animals raised under intensive conditions on "factory farms." Animals on these operations suffer pain and stress as a result of extreme confinement, bodily mutilations without pain relief, and denial of the opportunity to behave normally.
Consumers have the power to change this through the food choices we make every day. Farmers will produce, and retailers will sell, what shoppers demand. Seemingly small changes – like switching brands in favor of a more humanely raised product or consuming fewer animal-based foods – can make a big difference in the lives of farm animals.
Unfortunately most consumers lack the knowledge required to navigate the complicated world of food labeling claims. Without understanding the significance of different animal-raising claims (like “free range” and “humanely raised”), consumers can be easily confused and even misled into purchasing a product that is not consistent with their personal values.
AWI is committed to connecting compassionate consumers with likeminded farmers, as well as revealing inaccurate and misleading labeling schemes.