Advocacy Coordinator

Position Summary:

The Advocacy Coordinator manages all aspects of AWI’s public calls to “action” (known internally as “eAlerts”) and seeks out strategies to further engage individuals committed to improving animal welfare.


  • Strategize with program teams to develop and schedule AWI’s action eAlerts
  • Distribute eAlerts to segmented lists using AWI’s online advocacy platform (The Soft Edge)
  • Assure that AWI’s constituent database is up-to-date through regular list scrubbing
  • Grow AWI’s consistent subscriber database by executing growth campaigns, including through platforms such as Care2
  • Monitor, improve upon, and report on open rates, click through rate, spam rates, etc.
  • Research innovative ways to further engage constituents on important issues affecting animals
  • Respond to emails, troubleshoot, and assist constituents when issues arise with taking action
  • Work with social media and communications coordinator to build, engage, and maintain a base of supporters that regularly take action for animals
  • Stay up to date with digital advocacy strategies and marketing best practices (compliance rules, spam reduction, content optimization etc.)


  • 4-year college degree or equivalent work experience

Skills and Experience:

  • Minimum of 2 years of digital advocacy, email marketing, or related experience or training required
  • Knowledge of US legislative and rulemaking process preferred
  • Exceptional verbal and written communication skills
  • Self-motivated to complete tasks with little supervision, but also able to work well as a team
  • Strong organizational and time management skills and ability to prioritize projects and tasks
  • Demonstrated interest in animal welfare
  • Flexibility to work concurrently on multiple projects and take direction from multiple people
  • Quick and enthusiastic learner
  • Ability to multitask and manage short and long-term deadlines
  • Proficiency in Excel, Word, and experience with other Microsoft Office and Windows programs
  • Experience with Adobe Creative Suite and basic HTML a plus


Hourly rate is commensurate with experience and abilities. Benefits include employer-paid medical, prescription, and dental insurance, employee-paid vision insurance, 401(k) with employer match, paid leave, on-site parking, and commuter benefit program.

Job Location

Washington, D.C. Remote working will not be considered for this position.


Please send a cover letter, resume, and brief writing sample (sample email marketing campaign or other grass-roots advocacy document preferred) to, “Attn: Advocacy Coordinator.” The position will remain open until filled. No telephone calls, please.

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