Many food labels are confusing—if not downright misleading—especially with regard to animal welfare claims. To help consumers navigate the market, AWI has created A Consumer's Guide to Food Labels and Animal Welfare. The most common claims related to farm animal welfare are defined and placed into one of three categories: Certified Labels (such as AWI’s “Animal Welfare Approved”), Unverified Claims (such as “free range”), or Meaningless/Misleading Claims (such as “natural”). A pocket-size version of the guide is also available. The guides can be downloaded from the AWI website at http://www.awionline.org/foodlabelguide.