A Fur Promotion Frenzy

Saga Furs of Scandinavia is desperately attempting to invigorate abysmal fur sales. In the hope of manipulating consumer demand, Saga is offering promotions to designers including giving designers free fur, offering free trips to Copenhagen to learn about fur, sponsoring fashion shows of designers who feature Saga Furs, and providing designers with access to their factories for production of fur fashions.

— Information from the San Francisco Chronicle, Trish Donnally, on March 14, 2000

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