New Jersey: Help Make "Humane" Labels Truthful

Monday, June 2, 2014

New Jersey: Help Make Humane Labels TruthfulDear New Jersey Humanitarian,

You recently received an action alert from the Animal Welfare Institute informing you about how the United States Department of Agriculture (USDA) does not properly regulate animal welfare and environmental stewardship label claims on meat and poultry packages. AWI discovered that USDA allows meat and poultry companies to use animal welfare and sustainability label claims, like "humanely raised" and "sustainably farmed," on their products with little or no evidence to support the claims. You can learn more by reading our report, Label Confusion.

To help USDA improve its label approval process, AWI submitted a rulemaking petition, requesting that USDA require independent third-party certification of humane and sustainable label claims. And we need your help to keep the pressure on to ensure that the petition is granted.

Consumers, farmers and USDA will benefit if AWI's petition is granted. Consumers will gain greater understanding and assurance concerning what animal welfare and environmental stewardship label claims mean, and farmers who raise animals to higher welfare and environmental standards will be able to receive just compensation for their efforts. Additionally, the petition will help USDA perform its oversight function more efficiently because label claims will have meaningful, verifiable standards behind them.

What You Can Do
You can help today by contacting your US senators and letting them know you support AWI's petition and efforts to improve the label approval process for animal welfare and environmental stewardship label claims. If you already sent a letter to Secretary of Agriculture Tom Vilsack showing support for the petition, thank you. It is imperative your US senators hear from you, now, as well!

You can send an email to US Senators Cory Booker and Robert Menendez through AWI's Compassion Index by clicking here.

New Jersey: Help Make Humane Labels Truthful

Be sure to share our "Dear Humanitarian" eAlert with family, friends and co-workers, and encourage them to write, too.

As always, thank you very much for your dedication to protecting animals!


Dena Jones
Farm Animal Program Manager

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